When it comes to budgeting, it can feel like the fashion industry is out to get you. You’re trying to save and there Topshop goes, bringing out collection after collection. Even sale items are pricey. But one label has your financial needs at the centre of their new business model. Miss Pap has just launched an entire range called The Living Wage Wardbrobe – and everything costs £7.50. Yep, from jackets and jeans to dresses and bobble hats, every single item in the collection has been reduced to under a tenner – with savings up to £30 on some items.
There are so many people in the UK that are part of the JAM (just about managing) category, and who don’t see fashion as being something that is affordable,’ says John Quinn, CEO of Miss Pap. ‘MissPap wants to change that. We’ve always prided ourselves on making sure trends and style are affordable and accessible for everyone.